FURLA NAMES KARRY WANG AS NEW BRAND SPOKESPERSON

Milan, January 12, 2024 – Furla is thrilled to name the Chinese young actor and singer Karry Wang as the new brand spokesperson. This announcement kicks off the beginning of a journey that will bring several upcoming projects with him. Wang’s first appearance will be in the campaign of the new CNY24 Special Capsule “Out of blue, Win in orchid”. The imagery draws inspiration from the theme of orchids with Chinese characteristics and applies the unique colors to the new generation of Furla’s signature Candy Bag.

As a young actor and singer of Gen Z, Karry Wang is beloved for his sunny, confident, and positive attitude. In his film works, he meticulously studies roles and vividly shapes characters, growing through the understanding of different roles. He played major leading roles in the movies “Fallen Bridge” and “Homecoming.

Karry Wang stated – “I’m so thrilled to join the Furla family, as I identify myself with the brand values and aesthetics. It’s not just about a bag but about self-expression. The brand embodies a sense of originality and colorful soul while always remaining true to its heritage in Italian style and craftsmanship”.

Giorgio Presca, Furla’s Chief Executive Officer, commented - “Furla has always been an inclusive brand; over the years, the younger generation has played an important role in the brand's success. I strongly believe that the talented Karry Wang will bring freshness with his unique personal spirit among the Chinese consumers and not only. His attitude will match perfectly the FURLA's brand concept of excellent quality, extraordinary creativity, and classic inheritance.”

About FurlaFurla is a global fashion accessory brand rooted in Italian style and craftsmanship; it has been synonymous with quality, creativity, inclusivity, and carefree elegance for over 90 years. Founded in Bologna in 1927 by Aldo Furlanetto, the company produces high-quality handbags, shoes, and small leather goods for a wide range of customers, mainly women. With the aim of offering our clients a wider selection of products while still remaining committed to our sustainability efforts and our values, Furla has added several product categories to its core business of leather accessories. Nowadays the brand’s range consists of eyewear, watches, jewelry, fabrics, fragrances, and home furniture