FURLA INTRODUCES NUVOLA: A BAG THAT MARKS THE BRAND'S NEW AESTHETIC

Milano, February 22nd 2024 – Furla unveils the new Nuvola bag on the occasion of the Milan Fashion Week and chooses the former Rimessa dei Fiori in Brera as its house. Animmersive and experiential installation in a changing and floating ambience that is meant to be redesigned, every moment, by the eyes of the beholder. Just like clouds: views that change and are personal, modes of seeing that mold emotions and sensations.

Furla Nuvola embodies the brand’s new aesthetic that is encapsulated in four key concepts: bellezza, equilibrio, leggerezza, and libertà. Beauty is synonymous with a state of calm, balance between past and future, lightness in movements and forms, and freedom of expression. The Furla woman perfectly personifies these elements.

€395€495

^{From left to right: €395,00 - €495,00}

Architectural by definition, Furla elegance is enriched with the Furla Nuvola shape: a bag with a free spirit that breaks rigidity. Bags that are light and delicate on which the "Arcosfera" hardware debuts: a modern geometric interpretation of Furla's classic arch logo personalized with a sphere, an element dear to the brand. Furla Nuvola is available in hobo, bucket, and crossbody bags that adapt to the movements of the body with natural grace. All designs are made of soft leather, the result of Furla’s craftsmanship. The colour palette ranges from delicate shades of greige, white,and artemisia to the brightest pop pink.

Furla Nuvola in the hobo and crossbody styles is available globally on Furla.com and in selected flagship stores, while the bucket in pop pink is an exclusive preview of the upcoming PreFall24 collection.

DOWNLOAD FULL PRESS KIT HERE OR DOWNLOAD ONLY IMAGES HERE.

NOTE TO PRESS: On Friday 23/02 this Press Release will be followed up on with a Press Kit of the Milan Fashion Week presentation event that takes place on22/02/2024.

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