A NEW FURLA IS INTRODUCED IN THE FW24 ADV CAMPAIGN
EMBARGO AUGUST 26th
Milan, August 26th, 2024 – Simple but never ordinary is the ultimate form of elegance. Furla is the timeless companion for every version of a woman, ready to accompany her day with effortless grace and sophistication. Poetry surrounds her life with a gentle and inspiring presence. Her style is innate, a natural extension of her authenticity and confidence. It is quiet yet undeniably present, making a statement without uttering a word.
Shot by the photographer Alessandro Furchino Capria, the campaign portrays unique episodes of Furla women who go about their day. They value quality time, in style. Through an intimate glimpse, Furla Sfera makes its initial appearance: a morning filled with an ambitious woman’s exciting rush for endless chances and possibilities. In the next episodes, Furla Sfera Soft and Furla Nuvola are always in good company preserving a sense of intimacy. Furla is there to witness every season in a woman’s life, building unbreakable bonds since 1927 - there to last for generations.
Furla Sfera Soft makes its debut with a new shape and a padded leather shoulder strap – as a significant addition to the Furla Sfera family distinguished by its spherical logo and fusion of curved and straight lines. Launched earlier this year, yet already iconic, Furla Nuvola is reintroduced in the season’s color palette, adorned with the Nuvola family’s exquisite intertwined arch logo.
The Fall Winter 2024 collection will be available in August on Furla.com, in Furla stores around the world, and across a global network of partner retailers.
The brand’s global advertising campaign amplification across EMEA and Asia is comprised of a strategic mix of digital, mobile, print, OOH, and for the first time, streaming platforms such as Netflix.
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ENYA TORREZ